LET DESIGN EMBRACE
In an era where workspaces are constantly evolving, ADOTTA HUG was born as a thoughtful response to the need for both connection and focus.
CONCEPT
LET DESIGN EMBRACE
ADOTTA HUG is not just a seat, but a piece of “soft architecture” that envelops without isolating – creating a visual and acoustic retreat where one can rediscover peace and concentration. Its organic shapes, upholstered in soft fabrics, suggest intimacy and warmth, blending privacy and openness.
ADOTTA HUG is a “Creative Nest” – a place where ideas are free to be born and grow, protected but never disconnected from the world.
VALUES
COMFORT STATION
ADOTTA HUG represents a new vision of space: more human, softer, more sensitive. Designed for hybrid environments such as lounges, creative studios, co-working spaces, and hospitality settings, it transforms function into emotion.
It enhances acoustic comfort, promotes well-being, and boosts productivity, merging ergonomic support with visual impact. Its sculptural form serves the user – a design that doesn’t dominate but embraces.
ADOTTA HUG transforms the environment, offering an oasis of focus within dynamic and ever-changing contexts.
INTIMACY
A NEST YOU CAN FEEL
Every curve of ADOTTA HUG is designed to evoke intimacy. Its soft and welcoming profile creates a personal niche: an island of comfort at the heart of shared spaces.
More than just aesthetically pleasing, it is meant to be experienced – the balance of organic form and function makes it a furnishing element that communicates, protects, and inspires.
ADOTTA HUG turns design into a gesture:
a ADOTTA HUG, a space, an idea.
SPECIFICATIONS
CRAFTED FOR COMFORT AND FOCUS
- Sculptural frame wrapped in premium fabrics
- Acoustic design for sound comfort
- Suitable for open spaces, lounges, and hospitality settings
- Designed for moments of focus or conversation
- Sustainable materials and Italian craftsmanship
- Easy to position, adaptable, and customizable
DESIGNERS
STANLEY FELDERMAN & NANCY KEATINGE
ADOTTA HUG bears the signature of Felderman Keatinge & Associates, designers whose vision has redefined the relationship between design, technology, and well-being.
With collaborations including Disney, Samsung, and MTV – and accolades from leading museums and design institutions – Stanley and Nancy create objects that anticipate the future with empathy and intelligence.
With ADOTTA HUG, their experience is translated into a form that welcomes, protects, and inspires.
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